Repositioning of Candia Milk free essay sample

We are very grateful to Mr Muntazir Mehdi for teaching us curriculum of  Marketing Management  his versatile knowledge in marketing field and unique  teaching  style  has  developed  our  knowledge  and  cleared  many marketing concepts. We are all the most grateful to him for assigning this project, which has further helped us in evaluating many interrelated dimensions of marketing field. Finally we bestow our thanks to CDL Foods limited  and all the people who has directly or indirectly supported us with their assistance and guidance to compose  this  report  and  accomplish  broader  vision  to  visualize  things  in marketing concepts. This Marketing Plan is prepared for the course of â€Å"Marketing Management† on Candia Milk. It is a product of CDL Foods Limited Pakistan. In this marketing plan we have covered the industry analysis, target market of the product, pricing, product, promotion, and distribution strategies for the product. We have given the details about the strategy implementation and details of promotion budget. We will write a custom essay sample on Repositioning of Candia Milk or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We have covered almost all aspects of the marketing plan COMPANY INFORMATION CDL Foods Limited (formerly Chaudhry Dairies Limited) is a fast growing food products company. CDL was established in 1984 as a private limited company. The company came up with â€Å"haleeb milk† and later on it continued to expand its product line. In 1988, CDL introduced â€Å"Haleeb Cream† which was not only launched directly for consumer market but also supplied to many ice cream factories where it was use a core ingredient. The company also operates as a franchise of  Candia Cedilac of France. CDL has a state of the art milk processing facility situated at 62-KM Multan road, Near Bhai Pheru, and has a team of 400 exceptional individuals to support its operations. They are committed to strict quality standards in all their operations from collection of milk to the provision of hygienically processed food nutritious products to their customers. The head office of CDL is located in the evergreen city of  Lahore at 135-Ferozepur Road. CDL is producing a number of food products both for  consumers and industrial users. CDL is the market leader in the dairy milk industry.